Upcoming Events

Leadership
Breakfast Series

 21st Century Challenges
May 10, 2007, 7:30-9:00 a.m.

Identify winning strategies in the new landscape of global competitive advantage.
Instructor: Will Marshall.

Assessment Center for
Professional Development

Coming this Fall
Explore a new way to assess your skills and to prepare for career advancement opportunities. Identify and measure the skills required to lead and execute organizational responsibilities effectively.
Special offer for HR generalists.

Project Management for
the Construction Industry

Coming this Fall
Master the skills for consistent and accurate performance on construction projects. Designed for individuals at all levels in the construction industry who require project management skills to be highly effective in their work.

Professional Education
Iacocca Institute
Lehigh University
111 Research Drive
Bethlehem, PA 18015
610.758.5664
www.iacocca-lehigh.org
professionaleducation@lehigh.edu

The Central Leadership Challenge Confronting Business in the 21st Century
Will Marshall, retired Treasurer of Nalco Chemical Company
Will Marshall will
be presenting
"The Central Leadership Challenge Confronting Business in the
21st Century"
at the May 10th Leadership Breakfast.

No one likes to be cheated…The problem is that our economy has a Defect that cheats each of us. The Defect affects us randomly taking our money and our freedom. No one can escape it unless we collectively eliminate it.

I first experienced the Defect as an investor and Fortune 500 Treasurer. But my awareness grew one night as I read Adam Smith's Wealth of Nations, and compared his ideas to our practice of free enterprise.

Then I realized that we have fundamentally distorted free enterprise in a way that makes markets and companies less efficient. But it was an “A-ha” moment initiated by one of Albert Einstein's insights that enabled me to isolate and identify the Defect. And, it was the quality process championed by W. Edwards Deming that led me to the solution.

Whether you are an employee working to create Shareowner value, an investor saving for your children's education, or a retiree living on investment returns, you have something in common with virtually every other American: to some degree you depend on stock for at least part of your income. But did you know that every single stock in America contains a common defect? And, that Defect is being legally used to cheat you out of your money and your economic choice.

This Defect in stocks has been known to a select group of people (“cognoscenti”) for over fifty years. It empowers these cognoscenti to shift wealth from Shareowners and employees to themselves without creating economic value for society. The impact on individuals, companies and society was hidden in a world protected by trade barriers. But globalization has pushed economies to the tipping point where the Defect has so distorted the practice of free enterprise that people are paid based on their ability to arbitrage the Defect rather than their economic contributions. As a result our economy is being driven by wealth shifting rather than wealth creation, resulting in proportionately fewer high paying jobs and therefore, less economic choice (freedom) for current and future generations.

The Defect produces many other fascinating effects, including: causing companies to harm the environment by over producing uneconomic products; deceiving employees and union leaders into thinking that a company can afford higher wages and employee benefits; and supporting the delusion that profitable companies are creating Shareowner value.

A most unexpected benefit of eliminating the Defect is that there would be more equitable distribution of income based on the creation of economic value, without increasing taxes or increasing dependence on government handouts.

The facts argue that the central leadership challenge for business, and perhaps society, in the 21 st century is to eliminate the Defect. But powerful political and business interests vested in the status quo will resist change. Only by acting together can we eliminate the Defect and increase our individual economic freedom. As Benjamin Franklin said when signing the Declaration of Independence, “We must all hang together, or most assuredly we shall all hang separately.”

To learn about the Defect, please join us on Thursday, May 10, for our next Leadership Breakfast “The Central Leadership Challenge in the 21 st Century” with Will Marshall, author of two of the Year's Top Investment Books, Money Ain't Free: The True Cause of the Crisis in Corporate Responsibility (2006) and Rich Shareowner, Poor Shareowner: Common Sense for Investors and Managers (2003) .