"Positioning Your Firm to Succeed in the Marketplace"

Thursday, September 9, 2010
Time: 7:30 a.m. - 9:00 a.m.
Speakers: Fermin Ezquer (Think Creative BizNets), Amina Altai (Imagemme), Gabriel Alvarez (Imagemme)
Cost: $30

7:30 a.m. - Buffet Breakfast
8:00 a.m. - 9:00 a.m. - Presentation

Overview:
“It is not the intelligent nor the strongest that survive but the ones most responsive to change.” This famous quote by Charles Darwin from the 1850’s referred to the evolution of the species but it couldn’t be more accurate to describe what is currently happening in the business arena. The problem is that companies do not have one million years to adapt.  Companies tied to the old market positioning paradigm struggle trying to defend their fortress from the attack of fast-moving, agile contenders that seem not to be worried about competition but only about how to continuously strengthen their client engagement.  Our companies must be able to constantly adapt to changes in the business environment and transform threats into opportunities. Two powerful ways to achieve this are business model innovation and brand engagement. Join our speakers to learn these techniques that will help you improve your business and communication strategies.