Paul is President Performance Based Results, a leading sales and leadership training organization, and has 20 years experience working with over 1,200 organizations from start-ups to Fortune 500 corporations. His clients in the electrical industry include three leading Rockwell Automation distributors and the National Association of Electrical Distributors (NAED). 84% of clients report on average a 12:1 ROI from his strategies. Paul has written over 200 articles and has been featured in Investor's Business Daily, Kiplinger, Selling Power, The Electrical Distributor (TED) Magazine and is author of Questions That Sell published by the American Management Association. His next book, Questions that Lead, will be released 2009.