Founder and Managing Partner
Performance Based Results

Corporate Summary
PBR (Performance Based Results) delivers customized sales training and leadership development programs. Providing clients with the skills they need to grow market share, go after the best opportunities, develop and maximize employee effectiveness, close more business and at higher margins.

Paul Cherry is Managing Partner and Founder of Performance Based Results, an international sales and leadership training organization. He has over 20 years of experience in business to business sales and marketing strategies. To date he has helped over 1,200 organizations in every major industry from newly formed start-up companies to leading Fortune 500 corporations.

Eighty-four percent of his clients report a 12:1 ROI from his performance improvement programs because emphasis is placed on application and reinforcement, the keys to developing successful outcomes. More than 250,000 individuals have benefited from his concepts to achieve greater success, personally and professionally.

Paul has written over 250 articles and has been featured in Investor's Business Daily, Selling Power, Kiplinger, and over 125 business trade journals. He is the author of Questions That Sell, The Powerful Process For Discovering What Your Customer Really Wants (Amacom Books). His newly-released book Questions that Lead is already garnering the interest of many. He is one of the foremost experts of asking the right questions to win in business and in life.

As a member of the National Speakers Association, Paul has the unique ability to motivate and engage his customers. Client surveys from his training programs confirm this based on his ability to earn consistent scores of 9.3 out of 10.