Originally from London and having also lived in New York and Madrid, Amina has worked for global luxury brands such as Cartier, Vera Wang, Dolce & Gabbana, and Polo Ralph Lauren where she combined her quantitative fluency with her qualitative interests that lead her to pursue a career in integrated marketing communications. Shortly after graduating from New York University, Amina co-founded a brand development firm, Imagemme, which specializes in building brand value through business model innovation, product development, design and consumer engagement. At Imagemme Amina has been fortunate to work behind the scenes growing emerging and stablished prestige brands from beauty to jewelry to fashion. She has co-authored a book, Always In Style, launching September 2010.